THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Why Choosing the Right Real Estate Agent Matters More Than Ever

Why Choosing the Right Real Estate Agent Matters More Than Ever

Why Choosing the Right Real Estate Agent Matters More Than EverMartha Viera Parsons
Published on: 30/07/2026

Selling a home takes more than a listing. Learn how pricing, marketing, communication, negotiation, local knowledge, and experience protect sellers.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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